1. Introduction

Welcome to, a portal run by Arion Online Private Limited (“Electricguru”). Electricguru is committed to respecting your online privacy and recognizes your need for appropriate protection and management of any information you share with Electricguru on (the “Website”).

2. Scope

This privacy policy (“Policy”) is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000 and the rules made thereunder. This Policy does not require any physical, electronic or digital signature. This Policy is a legally binding document between you and Electricguru. The terms of this Policy will be effective upon your acceptance of the same, by clicking on the "I Accept" tab or by use of the website and will govern the relationship between you and Electricguru for your use of the Website. 

3. Consent

By mere use of the Website, you expressly consent to Electricguru’s use and disclosure of your Personal Information in accordance with this Policy. If you do not agree with the terms of this Policy, please do not use this Website. This Policy shall be deemed to be incorporated into the Terms of Use of the Website and shall be read in addition to the Terms of Use.

4. What Information Is Collected

4.1.      The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 defines “Personal Information” as any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person.

4.2.      For the purpose of this Policy, the term “Personal Information” shall mean any information you provide to Electricguru and shall include, without limitation your name, phone number, your address, your date of birth, your e-mail address, your gender, your financial information such as bank account or credit card or debit card or other payment details, your login ID and password.

4.3.      For the purpose of this Policy, the term “Non-Personal Information” shall mean information that does not specifically identify an individual but includes information from you, such as the type of internet browser you use, mobile device you use, your computer or your mobile device’s unique device ID, the URL of the previous website you visited, your computer’s operating system, your Internet Service Provider (ISP) and your Internet Protocol (IP) address. Electricguru may also collect Non-Personal Information that you voluntarily provide, such as information included in response to a questionnaire or a survey conducted by Electricguru.

5. Collection of Information

5.1.      Electricguru may collect information from you when you register on the Website, when you create a profile on the Website, when you update your profile on the Website, when you use the features on the Website, when you participate in surveys conducted by Electricguru on the Website and when you carry out transactions on the Website.

5.2.      Electricguru may use cookies to monitor the Website usage including, without limitation, to provide useful features to simplify your experience when you return to the Website, like remembering your login ID and certain Personal Information and to deliver relevant content based on your preferences, usage patterns and location.

5.3.      You are also required to provide your billing address as well as credit/debit card details. Electricguru uses this information only for billing and delivery purposes. For your convenience, Electricguru saves billing information in case you want to order from Electricguru again.

5.4.      You may use the Website without providing Electricguru any Personal Information about you. However, you may not be able to access certain services of the Websites in case you choose to do so.

6. Use of Information

Electricguru uses your Personal and Non-Personal Information for certain purposes including but not limited to:

6.1.      Service-related Purpose

6.1.1.  responding to your queries and carrying out the transactions you have requested for;

6.1.2.  enabling you to use the Website;

6.1.3.  providing you with information about products and services available on the Website;

6.1.4.  resolving any glitches on the Website including addressing any technical problems;

6.1.5.  improving your experience of navigating through the Website and carrying out transactions on the Website; and

6.1.6.  improving the services and content on the Website.

6.2.      Internal Business Purpose

Electricguru may use your Non-Personal Information for internal business purposes, such as data analysis, research, developing new features, enhancing and improving existing services and in identifying usage trends. This information helps Electricguru to constantly improve, personalize and customize the products and services it provides to you.

7. Sharing of Information 

Electricguru may disclose your Personal Information in the following ways:

7.1.      Disclosure to Government authorities or as required by law

Electricguru may share your Personal Information with Government and/or statutory authorities in response to subpoenas, court orders, or other legal process; to establish or exercise legal rights; to defend against legal claims; or as otherwise required by law. Electricguru warrants that such information will be disclosed only in accordance with applicable laws and regulations.

7.2.      Disclosure to Acquirers

Electricguru may disclose and/or transfer your Personal Information to an acquirer, assignee or other successor entity in connection with a sale, merger, or reorganization of all or substantially all of the equity, business or assets of Electricguru.

7.3.      Disclosure to Merchants

When you place an order on the Website, Electricguru may disclose your Personal Information with the merchant, with whom you have placed the order, to enable the merchant to complete your order.

7.4.      Disclosure to Facilitate Payment

In order to process your transactions, Electricguru may direct you to a payment gateway service provider of its own choice, which may have access to the Personal Information provided by you while making such payment.

7.5.      Disclosure to Third Parties

Electricguru may engage third parties to provide various services for Electricguru. If any such third party must have access to your Personal Information in order to perform its services, Electricguru will require that third party to enter an agreement that binds the third party to the use and disclosure restrictions outlined in this Policy.

8. Protection of Information

8.1.      Electricguru has taken adequate measures to protect the security of your Personal Information and to ensure that your choices for its intended use are honoured. Electricguru takes adequate precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

8.2.      Electricguru assures you that your information is safe and secure. It uses industry standards, and physical, technical and administrative security measures to keep your Personal Information confidential and secure and Electricguru shall not share your Personal Information with third parties, except as otherwise provided in this Policy.

8.3.      At Electricguru, data is stored in password-controlled servers with limited access to employees and other personnel or consultants on a need-to-know basis.

8.4.      Electricguru uses the encryption technology, which helps to protect your payment information such as your credit/debit card number, credit/debit card expiry date, your CVV number etc. Please note that e-mails, messaging and means of communication with Electricguru are not encrypted, and therefore Electricguru strongly advises you not to communicate any confidential information through these means.

8.5.      Access to your online account on the Website is password protected and this helps to secure your account information. You are solely responsible for maintaining the confidentiality of that password. To ensure safety of your Personal Information, you are advised against sharing your user name and password with anyone.

9. Cookies and Other Tracking Technologies

9.1.      The Website utilizes cookies and other tracking technologies including any proprietary or third party tracking services. A cookie is a small text file that may be used, for example, to collect information about the Website activity. Some cookies and other technologies may serve to recall Personal and/or Non-Personal Information previously indicated by a Website user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

9.2.      You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, however, if you choose to erase or block your cookies, you shall have to re-enter your original user ID and password to gain access to certain parts of the Website.

9.3.      Tracking technologies may record information such as internet domain and host names, internet protocol (IP) addresses, browser software and operating system types, clickstream patterns, and dates and times at which the Website is accessed. Our use of cookies and other tracking technologies allow us to improve our Website and your experience in using our Website.

10. Limitation of Liability

10.1.   Electricguru is not responsible for any breach of security or for any actions or inactions of any third parties that receive your Personal Information.

10.2.   Notwithstanding anything contained in this Policy or elsewhere, Electricguru shall not be held responsible for any loss, damage or misuse of your Personal Information, if such loss, damage or misuse is attributable to a Force Majeure Event (as defined below).

10.3.   A “Force Majeure Event” shall mean any event that is beyond the reasonable control of Electricguru and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes, lockouts or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, civil disturbances, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, and any other similar events not within the control of Electricguru and which Electricguru is not able to overcome.

11. Opt-Out

You have the option to 'opt-out' of all Electricguru’s newsletters and other general e-mail marketing communications by way of links provided at the bottom of each mailer. Electricguru respects your privacy and in the event that you choose to not receive such mailers, it shall take all adequate steps to remove you from such lists. However, you will not be able to opt-out of receiving administrative messages, customer service responses or other transactional communications.

12. Changes to this Policy

Electricguru reserves the right to update, change or modify this Policy at any time. The Policy shall come to effect from the date of such update, change or modification.

13. Grievance Officer

In accordance with the Information Technology Act, 2000 and Rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name: Vishal Daiya
Address: 1010, Corporate Avenue, Sonawala Road, Goregaon East, Mumbai - 400063
Cell: +91 9773607016

14. How to Contact Us

If you have questions or concerns about this Policy, please contact us at or call us on 9773607016.

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At, we take service excellence to a new level. We are passionate about helping our customers find the perfect fixture for their space. Whether it's a small remodel, a massive new construction project or the purchase of that just-right table lamp or chandelier, we are here to help. We have brought together an impressive team of lighting professionals - many with over 20 years of lighting experience.

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